Post-9/11 Veterans & Service Members
Every branch, including Guard and Reserve.
For veterans, first responders, and the families behind them
Changing how our heroes
recover
Physical rehabilitation and mental wellness in one program, built by the people it serves.
See the Paladin Program in action
Veterans and first responders training, competing and recovering together.
More on our YouTube channel ↗Who we serve
The people who run toward danger, and the families who stand behind them.
Fire Fighters & EMS
Law Enforcement
Memorial Hero Ribbons
Symbols that honor not just the uniform, but the human behind it.
These ribbons represent the dedication, sacrifice, and commitment our Heroes give to their communities every single day. But they also shine a light on what often goes unseen:
- The mental battles carried long after the mission ends.
- The physical toll of years spent running toward danger.
- The silent struggles that lead too many to suffer alone.
- The unnoticed service that rarely makes headlines but defines a lifetime of duty.
These ribbons stand for
- Mental health awareness
- Physical health awareness
- Suicide awareness & remembrance
- Unseen acts of service
- The weight of a life dedicated to protecting others
In crisis, or worried about someone? Call or text 988. Veterans and service members: call 988 and press 1, or text 838255. Free, confidential, 24/7.
Our mission
True recovery means more than getting through the hard part.
To better the lives of Veterans, First Responders and Family members by providing the necessary healing environment and activities to achieve successful integration into the community.
Project Heroes First was built after the loss of brothers-in-arms to veteran suicide. The program blends physical rehabilitation with mental wellness support so veterans, first responders and their families can rebuild strength, reclaim purpose and move forward, one day at a time.
Three pillars, one program
The Paladin Program treats recovery as a whole. Each pillar is named for a hero whose service shaped it.
Moses Adaptive Strength Program (MASP)
Customized strength training and conditioning, with guided nutrition for our Heroes.
TSgt Ike's Therapy
Mental wellness support in a healing environment, named for our Fallen Hero, U.S. Air Force Technical Sgt. Ike Paredez.
USMC Gabriela Ortiz Hero Success Program
Personal and professional growth beyond recovery, including the Uniform Service Entrepreneurship Program (USEP). In honor of USMC Lt. Gabriela Ortiz and her work helping colleagues succeed outside of service.
The Paladin Program Paradigm
Six domains trained and measured together: cognitive, physical, health, tactical, technical and personal development.
How the Paladin Program works
Part of the USMC Gabriela Ortiz Hero Success Program
Uniform Service Entrepreneurship Program
USEP is the only program in the nation to help Veterans and First Responders with entrepreneurship. Business training, mentorship and a network of veteran and first-responder owners for heroes building something of their own after service. Reach out to learn when the next cohort opens.
Ask about USEPOur impact, our future
-
20,000+
veterans and first responders supported through the Paladin Program
-
300
families strengthened with resources that honor their role in recovery
-
1,200
hours of training and counseling delivered
-
89%
of participants report better mental health, stronger community ties and renewed confidence
Our goal is a dedicated facility that serves veterans and first responders in every dimension of their recovery.